Border Television

Border Television is the Channel 3 service provided by ITV Broadcasting Limited for the England/Scotland border region, covering most of Cumbria, Dumfries and Galloway, the Scottish Bordersand parts of Northumberland. The TV service previously covered the Isle of Man from 26 March 1965 until 15 July 2009.

Cheesy Factor
The service's idents were always a bit cheesy, because they were just the logo and the words "Border Television", with no animation or music.